Students & Fresh Graduates
Kickstart your digital marketing career with one of the most in-demand skills in the industry.
Chandigarh Guru offers the most comprehensive and practical SEO course in Chandigarh, designed to give students, professionals, and business owners a complete mastery of Search Engine Optimisation from the ground up.
Our SEO course module is structured to teach students the best techniques and strategies of search engine optimisation — from on-page fundamentals to advanced off-page and technical SEO. You will learn how to bring targeted organic traffic from Google, Bing, Yahoo, and other major search engines.
Every student works on live projects during the training, ensuring you leave with hands-on experience and a portfolio — not just theoretical knowledge. Our trainers are Google-certified industry experts with 10+ years of real-world SEO experience.
Learn from trainers with proven real-world SEO experience across industries.
Modules are updated regularly to reflect the latest Google algorithm changes.
Every student works on live websites and real campaigns during training.
Dedicated doubt sessions after every class and WhatsApp trainer support.
Search Engine Optimisation (SEO) is the practice of improving a website's visibility and ranking on search engines like Google, Bing, and Yahoo — so that more users find your website when searching for relevant keywords.
SEO encompasses a wide range of strategies and techniques including:
With most consumers using search engines to find products and services, SEO helps businesses appear higher in results and get discovered by potential customers.
SEO attracts users who are already searching for your products or services — giving you high-intent visitors who are far more likely to convert.
Unlike paid ads, organic SEO traffic is free. Once your website ranks, it continues to drive visitors without ongoing advertising spend.
Good SEO practices improve website speed, navigation, and content quality — resulting in a better experience for every visitor.
Websites that rank high in Google are perceived as more credible and authoritative. SEO helps you build a trustworthy brand presence online.
In today's crowded digital market, businesses that invest in SEO stay ahead of competitors who haven't optimised their online presence.
Kickstart your digital marketing career with one of the most in-demand skills in the industry.
Add SEO to your skillset and become more valuable to your employer or clients.
Learn to grow your own website's organic traffic and reduce dependency on paid ads.
Offer SEO services to clients and build a sustainable freelance income stream.
Write SEO-optimised content that ranks on Google and drives consistent organic traffic.
Understand technical SEO to build websites that are search-engine friendly from day one.
| Topic | Coverage |
|---|---|
| How Search Engines Work | Crawling, Indexing, Ranking |
| Google Algorithm Overview | Panda, Penguin, Hummingbird, BERT, Helpful Content |
| SEO vs PPC | Differences, Benefits, Use Cases |
| Types of SEO | White Hat, Black Hat, Grey Hat |
| Setting Up Google Search Console | Property, Sitemaps, Index Coverage |
| Topic | Coverage |
|---|---|
| Keyword Research Fundamentals | Short-tail, Long-tail, LSI Keywords |
| Keyword Research Tools | Google Keyword Planner, Ubersuggest, Ahrefs, SEMrush |
| Search Intent Analysis | Informational, Navigational, Transactional |
| Competitor Keyword Analysis | Gap Analysis, Opportunity Mapping |
| Keyword Mapping | Assigning Keywords to Pages |
| Topic | Coverage |
|---|---|
| Title Tags & Meta Descriptions | Writing, Optimising, Character Limits |
| Heading Structure (H1–H6) | Hierarchy, Keyword Placement |
| URL Structure & Slugs | SEO-friendly URLs, Canonical Tags |
| Content Optimisation | Keyword Density, Readability, E-E-A-T |
| Image Optimisation | Alt Text, File Names, Compression |
| Internal Linking Strategy | Anchor Text, Silo Structure |
| Schema Markup / Structured Data | Rich Snippets, JSON-LD |
| Topic | Coverage |
|---|---|
| Website Speed Optimisation | Core Web Vitals, PageSpeed Insights, GTmetrix |
| Mobile-First Indexing | Responsive Design, Mobile Usability |
| XML Sitemap & Robots.txt | Creation, Submission, Directives |
| SSL & HTTPS | Security Signals, Redirect Handling |
| Crawl Budget Optimisation | Crawl Errors, 404s, Redirects |
| Duplicate Content | Canonical Tags, Pagination |
| Topic | Coverage |
|---|---|
| Link Building Fundamentals | DA, PA, Dofollow vs Nofollow |
| Guest Posting | Outreach, Content Placement |
| Directory & Citation Building | Local & Niche Directories |
| Social Bookmarking | High DA Platforms |
| Backlink Analysis | Ahrefs, SEMrush, Google Search Console |
| Disavow Tool | Toxic Links, Penalty Recovery |
| Topic | Coverage |
|---|---|
| Google Business Profile | Setup, Optimisation, Reviews |
| Local Citations & NAP Consistency | Justdial, Sulekha, IndiaMART |
| Google Analytics 4 (GA4) | Traffic, Behaviour, Conversions |
| Google Search Console | Performance, Coverage, Core Web Vitals |
| SEO Reporting | Monthly Reports, KPIs, Client Communication |
| Live Project Review | Ranking Report, Traffic Analysis |
Hands-on training with all major industry-standard SEO tools is included in the course at no extra cost:
Issued on successful course completion
Official Google Skillshop certificate
Proficiency in GSC & Search Performance
Globally recognised HubSpot Academy badge